SEO News
Search

HBO's "The Sopranos" Uses Google Maps & AdWords for Show Promotion

by , Comments

AdAge.com reports (free registration required) 'The Sopranos' Use Google Maps to Promote New Season. The article claims The Sopranos is "likely to be the first advertiser to have paid the search giant to use its map technology for promotional purposes." However, Danny did report that some companies might have used Google Maps to promote themselves, like Target, even though it may have been unintentional. The article says that HBO is developing a Google map of New Jersey "to remind viewers about some of the story lines." And they are reportedly buying keywords like “Sopranos Map” to direct traffic to the site.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus