While a good search marketing campaign is obviously targeted first and foremost at the major search engines, other sources of traffic are becoming increasingly important. News and blog services are among these sources, and they require different strategies and tactics that many search marketers aren't yet taking advantage of. In today's SearchDay article, News Search Engine Optimization,guest writer Shari Thurow recaps a recent Search Engine Strategies panel that focused on these increasingly important sources of search traffic.
A longer version of this story for Search Engine Watch members offers specific tips on copywriting for news releases, creating unique URLs and landing pages for specific purposes and tips for crafting a powerful public relations strategy that complements your search engine optimization efforts.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!