Stefanie Olsen of News.com reports that the Head of Yahoo! Media Group, Lloyd Braun has been under a lot of heat to help Yahoo's Media Group compete. Stefanie Olsen says since Braun's hire in November 2004, he has not been able to "adapt his Hollywood know-how to the digital world." Olsen says, "Yahoo's plan to become a major Internet content player is treading water." Some believe this is do or die time for Braun.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.