SEO News
Search

Cost Per Keyword Spikes to $55 During Holiday Season

by , Comments

A MediaPost article reports on DoubleClick's Performics data released recently that shows the overall "cost-per-keyword" "rose to around $55 in December, from around $26 at the end of August." The "cost-per-keyword" is made up of "cost-per-click with the volume of clicks," which basically represents the cost of all the keywords and clicks for an advertiser over a month, divided by the number keywords in an advertisers bucket. A 107 percent increase in click volume from the fourth quarter of 2004 also helped the cost per keyword to rise to $55. Keyword prices are expected to level off somewhat, since the holiday season is over.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus