A MediaPost article reports on DoubleClick's Performics data released recently that shows the overall "cost-per-keyword" "rose to around $55 in December, from around $26 at the end of August." The "cost-per-keyword" is made up of "cost-per-click with the volume of clicks," which basically represents the cost of all the keywords and clicks for an advertiser over a month, divided by the number keywords in an advertisers bucket. A 107 percent increase in click volume from the fourth quarter of 2004 also helped the cost per keyword to rise to $55. Keyword prices are expected to level off somewhat, since the holiday season is over.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!