A study conducted by the University of Connecticut showed that 60% of users are opposed to search engines permanently storing their search behaviors. The study was in response to the US Government requesting search data from the search engines. The 23% of 800 Americans surveyed use a search engine more then once per day. They were split down the middle on the question of; should search engines provide search queries to the government, whereas 30% are in favor of the government monitoring search data. The study also shows that "only 13% of the public feel extremely or very confident that the search behavior collected by Internet companies will remain private." Read the full study here.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!