Yahoo Search Marketing sponsored its first, invitation-only "Search Light" Awards event in New York, featuring presentations from advertisers including Honda, General Motors, Miller, and Chase Bank. Attendees voted on the presentations, and the first Search Light award went to RPA Interactive for "Honda Element: A Different Animal." Search Engine Journal has more on the event and other award winners.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.