Yahoo Search Marketing sponsored its first, invitation-only "Search Light" Awards event in New York, featuring presentations from advertisers including Honda, General Motors, Miller, and Chase Bank. Attendees voted on the presentations, and the first Search Light award went to RPA Interactive for "Honda Element: A Different Animal." Search Engine Journal has more on the event and other award winners.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!