Ask has finally taken the long-expected step of retiring its mascot, Jeeves, and rebranding its search engine. But today's rebranding goes far beyond a few cosmetic changes, introducing upgraded core search and a bevy of cool new tools that are customizable and extendible. Bottom line: it's a slick, impressive upgrade. I've got more details in today's SearchDay article, Ask Looses Jeeves, Gains New Features.
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