New research from iProspect and Jupiter Research shows that even though shoppers are using search engines to research products, nearly half are still making purchases through bricks and mortar retailers. Search marketers who aren't measuring these offline conversions are likely misallocating resources, incorrectly measuring ROI and making other critical mistakes. More details about the findings of this study in today's SearchDay article, Searchers Still Like to Buy Offline.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!