New research from iProspect and Jupiter Research shows that even though shoppers are using search engines to research products, nearly half are still making purchases through bricks and mortar retailers. Search marketers who aren't measuring these offline conversions are likely misallocating resources, incorrectly measuring ROI and making other critical mistakes. More details about the findings of this study in today's SearchDay article, Searchers Still Like to Buy Offline.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!