New research from iProspect and Jupiter Research shows that even though shoppers are using search engines to research products, nearly half are still making purchases through bricks and mortar retailers. Search marketers who aren't measuring these offline conversions are likely misallocating resources, incorrectly measuring ROI and making other critical mistakes. More details about the findings of this study in today's SearchDay article, Searchers Still Like to Buy Offline.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.