Today's search podcast is the fourth of special editions out of the Search Engine Strategies conference in New York this week. It covers highlights from the Search Advertising: Now & Future panel, which you'll find it in this MP3 file. About the panel:
Search Advertising: Now & Future
What's the state of search advertising now and where's it going, especially as search leaps out of the browser and into places like our TVs, phones and music players? This session with search engine executives explores the topic.
Gerry Campbell, VP & GM Search & Navigation, America Online, Inc.
James Speer, VP Marketing and Products, IAC Advertising Solutions, Ask Jeeves
Tim Armstrong, Vice President, Advertising Sales, Google Inc.
David Jakubowski, General Manager, MSN Search
Tim Cadogan, VP of Search, Yahoo! Search Marketing
Want more SES NY 2006 news? Technorati has blog reports here: sesny2006. See shared photos on Flickr here: sesny2006. See bookmarked pages on del.icio.us here: sesny2006. See saved pages on Yahoo My Web 2.0 here: sesny2006. Find live coverage and discussion at the Search Engine Watch Forums here: SEM Events.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.