Ask.com has launched an expanded European presence with Ask France, Ask Italy and Ask Netherlands today. The Ask blog said that Ask France is sporting a "unique ranking methodology" that "provides better search results by identifying the most authoritative and respected web sites." Ask France also has some of the features of Ask.com including; Binoculars, French translation, and French Bloglines. In the future they expect to add news feeds, maps and itineraries, online shopping, downloads and other features to these properties.
Ask.com launches in France, Italy and the Netherlands
New Beta Sites Introduced to Help Users Find What They Are Looking for Faster, Better
OAKLAND, Calif. ? March 8, 2006 ? Ask.com today introduced the beta versions of Ask.com France, Ask.com Italia and Ask.com Nederland, representing the company?s most recent expansions in Western Europe. The beta search sites are available in each respective country at www.ask.com and can also be accessed directly from any country at fr.ask.com, it.ask.com, nl.ask.com.
?The unique search experience at Ask.com has resulted in the largest U.S. percentage growth among the major search engines for 2005, and we look forward to bringing that experience to more European users,? said Steve Berkowitz, CEO of Ask.com. ?With the help of Ask.com, Internet users in France, Italy and the Netherlands will now be able to get what they are looking for faster.?
Following the launch of Ask UK in 2001, Ask España in 2005 and Ask Deutschland beta in 2006, the new sites represent Ask.com's commitment to establishing its brand throughout Europe. The Company plans to leverage the strength of its popular brand, its advanced technology, one-of-a-kind search tools, and partnerships with leading local content providers to grow share in emerging markets.
?The European search market is growing rapidly and, with differentiated search technology and a single-minded focus on meeting users? search needs, Ask.com is uniquely positioned to take advantage of that growth,? said Adrian Cox, Executive Vice President & General Manager, Ask.com Europe. ?We expect that the user adoption of our newly-launched interface, search tools and technologies, coupled with the Ask.com features that our users have come to love, will help Ask.com become a driving force in search across Europe.?
The beta sites utilize Ask.com?s proprietary algorithmic search technology, which ranks results based on popularity within topic communities on the Web, rather than simply by link popularity. This approach requires additional computations beyond that of other ranking methodologies that simply evaluate the popularity of pages on the Web at large. In addition, Ask France, Italia and Nederland include innovative features such as the Ask.com Toolbox, which provides customizable homepage shortcuts to tools including Image Search and MyStuff, the first personalized search service for saving, sharing, and organizing search results. The beta sites will also feature Binoculars, a preview tool that allows searchers to preview Web sites by simply mousing over the binoculars icon within their search results; Family Filter, a feature protecting users from viewing unwanted adult content; and Page Translation (initially only available on Ask France), which translates English-language pages into French.
A leading search engine on the Web, Ask.com combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster. Ask.com sites include Ask.com US (www.Ask.com), Ask.com Deutschland, Ask.com Espana, Ask France, Ask Italia, Ask.com Japan Ask Nederlands and Ask.com UK. Additionally, Ask.com syndicates its search technology and advertising units to a network of affiliate partners. Ask.com is a division of IAC Search & Media, a wholly-owned business of IAC/InterActiveCorp (Nasdaq: IACI).
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