If you missed my coverage of the Reputation Monitoring & Management session from the this past conference or the conference last December you can get some great tips from Andy Beal, one of the presenters on the panel, at his Online Reputation Monitoring Beginners Guide. Catherine Seda wrote a SearchDay article on this topic back in November 2005 named Using Search for Public Relations & Reputation Management as well.
I personally use many of these tactics on a daily basis for my company and online ventures. I mostly track my name, my company's name, my blog's name and other related names and keyword phrases to monitor what people are saying about my businesses and industry.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!