If you missed my coverage of the Reputation Monitoring & Management session from the this past conference or the conference last December you can get some great tips from Andy Beal, one of the presenters on the panel, at his Online Reputation Monitoring Beginners Guide. Catherine Seda wrote a SearchDay article on this topic back in November 2005 named Using Search for Public Relations & Reputation Management as well.
I personally use many of these tactics on a daily basis for my company and online ventures. I mostly track my name, my company's name, my blog's name and other related names and keyword phrases to monitor what people are saying about my businesses and industry.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.