Just a quick note that my original post, Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud, has been substantially updated with comments from Google, an attorney on the case against Google, a Yahoo statement and more information. It's worth stressing a point I'm seeing lost in some other stories and comments. This settlement isn't $90 million for the lead plaintiff, if approved. It covers all parties in the class action, which are ALL Google advertisers in the US. For that price, Google looks to be effectively ridding itself of click fraud claims going back to when it started cost-per-click pricing in 2002. More in my previous story on that.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!