Just a quick note that my original post, Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud, has been substantially updated with comments from Google, an attorney on the case against Google, a Yahoo statement and more information. It's worth stressing a point I'm seeing lost in some other stories and comments. This settlement isn't $90 million for the lead plaintiff, if approved. It covers all parties in the class action, which are ALL Google advertisers in the US. For that price, Google looks to be effectively ridding itself of click fraud claims going back to when it started cost-per-click pricing in 2002. More in my previous story on that.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!