Even though podcasts are audio files, there are a number of steps you can take to optimize them so that they're more easily found, both in general-purpose search engines and in the increasing crop of specialized podcast search engines. For tips on optimizing podcasts, see today's SearchDay article, Search Engine Optimization for Podcasts.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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