Even though podcasts are audio files, there are a number of steps you can take to optimize them so that they're more easily found, both in general-purpose search engines and in the increasing crop of specialized podcast search engines. For tips on optimizing podcasts, see today's SearchDay article, Search Engine Optimization for Podcasts.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!