Even though podcasts are audio files, there are a number of steps you can take to optimize them so that they're more easily found, both in general-purpose search engines and in the increasing crop of specialized podcast search engines. For tips on optimizing podcasts, see today's SearchDay article, Search Engine Optimization for Podcasts.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!