SEO News
Search

Mary Woodbridge and Her Dog Climb Mount Everest

Comments

mary.gif
Sex is not a necessary ingredient for a winning viral. You can substitute quality or relevance any day.

Take mountaineering gear maker Mammut, which has drawn some nice attention through the personage of an 85-year-old British lady, Mary Woodbridge. In a series of videos on her site, Mary details her plans to climb Mount Everest along with her Dachsund Daisy. Mammut also placed help wanted ads with copy like "85 year old British Lady plans ascent to Mount Everest. Need advice and sponsoring," and even infiltrated mountain climbing discussion boards -- a decidedly risky move that appears to have paid off in this case. Now, Mammut agency Spillmann/Felser/Leo Burnett in Zurich Switzerland has put Mary in some print executions.

See Adland's coverage for further details.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus