The Word of Mouth Marketing Association (WOMMA) plans to hold a weekly teleconference series to educate marketers on topics like blogs, ethics and viral marketing.
Speakers include Jackie Huba and Ben McConnell, authors of "Creating Customer Evangelists" and execs from GM, Edelman, Cymfony, Dell and WOMMA. ClickZ columnists Pete Blackshaw from Nielsen BuzzMetrics and Mark Kingdon from Organic are also signed on for panels.
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