A search at Google for loan brings back an NBC Olympics box with a link to Carl Van Loan NBC athlete page. Many in the U.S. have confirmed to me they see this result as well, but it is not showing for everyone. What bugs me is that a search on other popular U.S. Olympics Athletes do not bring up the same style result. One of the most popular U.S. Olympics stars is Apolo Anton Ohno but all you get are Google Images at the top. Another very popular U.S. athlete is Shaun White, but no special NBC Olympics box for Shaun either. For the search query, loan, one would think that most people are not looking for Carl Van Loan, but rather loan related services and information. I have posted screen captures yesterday at the Search Engine Roundtable.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.