Nathan Weinberg reports that I Newswire, a free press release distribution service has been removed from the Google News index after releasing a false press release submitted by a teenager. The 15-year-old teenager, Thomas Vendetta, wrote a press release prank, saying that Google hired him. The news got digged and then the prank was uncovered when the teenager confessed at his blog. Information Week reports, "the distributor of the release has been removed as a source for the automated news service."
I covered a Search Engine Watch thread named Press Release Spam back in May of 2005. Some of the press release distributors seem to be getting better. But as more and more press release distribution companies get into the business, it becomes a bigger and bigger issue for news search.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!