Many US-based Google Advertising Professionals have received invitations to apply to become AdWords Seminar Leaders, paying positions leading one-day seminars throughout the US. Those interested then need to submit a two minute video, resume, and form to apply. Also included for successful applicants are contacts within the AdWords team and up-to-date information on new releases and enhancements to the ad serving system.
This is definitely something to watch, both to see how successful this kind of program is, and to also see if it expands beyond the AdWords program to other Google programs as well. There is more information on JenSense.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.