A new Google-sponsored study from comScore Networks found that 25% of product-related searches resulted in purchases, with 63% occurring in brick and mortar retailers, compared with 37% from online merchants. The study has similar findings to a Yahoo-sponsored ComScore study in December 2004, which found that 92 percent of purchases related to consumer electronics occurred offline. Both ZDNet and Ad Week have more details on the study.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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