SEO News
Search

Yahoo And CBS To Bring "60 Minutes" Interactive Content To Web; Yahoo Japan to Buy NewsWatch

by , Comments

ClickZ reports that Yahoo and CBS are working together to bring the show, 60 Minutes to Yahoo's Internet users. The deal involved Yahoo setting up a special micro-site to display video segments and interactive components of the show, including "special Web-only features such as interactive maps, photo galleries, Weblogs and a reporter's notebook." Reportedly, Buick is sponsoring a preview, this Sunday, by hosting a special interview with Tiger Woods.

On somewhat related front, PaidContent.org reports that Yahoo Japan will be purchasing a majority stake in NewsWatch, Toshiba Corp's online news search and clipping service unit, for $11 million.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus