Chris Gilmer reports that former Google Vice President of Corporate Marketing, Cindy McCaffrey, is to keynote at the Women in Business Workshop in Lincoln, Nebraska. She will be speaking on how she effectively drove awareness of Google through "public relations and direct target marketing," and not through conventional advertising, such as TV, radio or print. She is set to speak on March 29th at 3:00 PM at the Lincoln Chamber of Commerce.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.