Google's Print Auction Fizzles from BusinessWeek covers how the new Google Publication Ads program didn't exactly raise tons of money after its first public auction. One advertiser got a bargain, a $59,000 space (at rate card rates) in Martha Stewart Living for only $4,000. The question is, how much did Google pay for the right to resell that space? No one's saying. Google says demand was light but they are pleased with the test. Another advertiser is cited as spending $3,000 for a print ad through Google that brought in $181 in sales. But he wishes he'd just spent that money on search ads, now.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!