Google's Print Auction Fizzles from BusinessWeek covers how the new Google Publication Ads program didn't exactly raise tons of money after its first public auction. One advertiser got a bargain, a $59,000 space (at rate card rates) in Martha Stewart Living for only $4,000. The question is, how much did Google pay for the right to resell that space? No one's saying. Google says demand was light but they are pleased with the test. Another advertiser is cited as spending $3,000 for a print ad through Google that brought in $181 in sales. But he wishes he'd just spent that money on search ads, now.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!