Google's Print Auction Fizzles from BusinessWeek covers how the new Google Publication Ads program didn't exactly raise tons of money after its first public auction. One advertiser got a bargain, a $59,000 space (at rate card rates) in Martha Stewart Living for only $4,000. The question is, how much did Google pay for the right to resell that space? No one's saying. Google says demand was light but they are pleased with the test. Another advertiser is cited as spending $3,000 for a print ad through Google that brought in $181 in sales. But he wishes he'd just spent that money on search ads, now.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.