SEO News
Search

Google Publication Ads Test Deemed Unsuccessful

author-default
by , Comments

Google's Print Auction Fizzles from BusinessWeek covers how the new Google Publication Ads program didn't exactly raise tons of money after its first public auction. One advertiser got a bargain, a $59,000 space (at rate card rates) in Martha Stewart Living for only $4,000. The question is, how much did Google pay for the right to resell that space? No one's saying. Google says demand was light but they are pleased with the test. Another advertiser is cited as spending $3,000 for a print ad through Google that brought in $181 in sales. But he wishes he'd just spent that money on search ads, now.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus