SEO News
Search

Keyword Trademark Infringement Case To Go To Court

by , Comments

Elinor Mills at News.com reports that a case where a competitor purchases a trademarked name in its PPC campaign is going to go to court. Real Estate company, Edina Realty is suing TheMLSonline.com for using "Edina Realty" in their search advertising campaign. Edina Realty is suing for trademark infringement and trademark dilution and would be the "first case" to do so, in court.

Postscript: Also read Eric Goldman from Marquette University Law School thoughts on this here.

Postscript 2: Gary Price has posted the full-text of the case here.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus