SEO News

Mobile Offerings Multiply This Week


Channel 4 in the U.K. will provide free-to-view video on mobile phones. It claims to be the first time a U.K. commercial broadcaster will offer free, ad-supported video on a mobile platform. One of the first advertisers to run a campaign on the platform is consumer electronics company Samsung.

In the U.S. several publishers entered or increased their mobile content. Dennis Publishing's Maxim and threeHearst publications started new mobile content this week. Online property of Fox Interactive, IGN Entertainment, said it would deliver videogame and entertainment news and reviews, game tips and cheats, gear reviews, DVD features and other daily content to Cingular users with the rest of the carriers to follow.

Mobile Content from the three U.S. publishers is primarily offered as a premium, with limited opportunity for advertisers. The technology is there, it's up to the publishers to explore the logistics and sell to sponsors.

Via DTG News (Channel 4)

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus