Channel 4 in the U.K. will provide free-to-view video on mobile phones. It claims to be the first time a U.K. commercial broadcaster will offer free, ad-supported video on a mobile platform. One of the first advertisers to run a campaign on the platform is consumer electronics company Samsung.
In the U.S. several publishers entered or increased their mobile content. Dennis Publishing's Maxim and threeHearst publications started new mobile content this week. Online property of Fox Interactive, IGN Entertainment, said it would deliver videogame and entertainment news and reviews, game tips and cheats, gear reviews, DVD features and other daily content to Cingular users with the rest of the carriers to follow.
Mobile Content from the three U.S. publishers is primarily offered as a premium, with limited opportunity for advertisers. The technology is there, it's up to the publishers to explore the logistics and sell to sponsors.
Via DTG News (Channel 4)
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