NoFollow Nastiness - a Big Boo for Google! is a nice look at Threadwatch on how some people are making use of the nofollow attribute as a way to prevent link love from going to resources that many might say deserve it. For example, documentation from Apple on the Canvas HTML element gets a nofollow from the Mozilla Developer Center referencing it. It's an ironic twist. Nofollow, now just over a year old, was introduced in part to help search engines prop up the value of link analysis. But if it starts getting used as an attribute applied to any external link, that will just make link analysis even more devalued.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!