No, it's not search. No, Google's not connected or even rumored to be involved with this company. But See Spot Run from BusinessWeek caught my eye. It's about a start-up company called Spot Runner that does quality local TV commercials for small businesses. Pick your industry, do a quick cheap modification to a commercial template, then run your ad on cable stations in your local area. The story felt a lot like how small businesses initially got into paid search through programs from Overture/Yahoo and Google. Now that Google's doing radio ads, this model feels a lot like how it or other search players might go into video and TV ads.
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