No, it's not search. No, Google's not connected or even rumored to be involved with this company. But See Spot Run from BusinessWeek caught my eye. It's about a start-up company called Spot Runner that does quality local TV commercials for small businesses. Pick your industry, do a quick cheap modification to a commercial template, then run your ad on cable stations in your local area. The story felt a lot like how small businesses initially got into paid search through programs from Overture/Yahoo and Google. Now that Google's doing radio ads, this model feels a lot like how it or other search players might go into video and TV ads.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!