Stupid Newspaper Publishers, Search Engines Are Your Friends
I left newspaper reporting about ten years ago because it was clear the
industry had no idea how to transition to an online world, and I didn’t want to
be stuck behind. Today’s Chicago Tribune article,
Papers, Web sites in scrape on stories, just tells me things don’t appear to
have improved much. Search engines, including Google, get a fresh dose of
being leeches
for using content. Except publishers, they don’t reprint your content. They
reprint summaries and link to your articles. And if you’d get a clue, you’d
understand that brings you traffic, which should make you money.
Don’t like it? Then slap up a robots.txt file to ban the news search engines
and leave the traffic for the rest of us. The story’s not all bad news. Some
publishers are waking up to search and figuring out how to deal with it. For
another example of the search engines as menace to newspapers concept, see
World Association
Of Newspapers Dislikes Search Engine Exploitation, Clueless About Robots.txt
Banning from February.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now