Ben Edelman lets us know about his latest study, The Spyware - Click-Fraud Connection -- and Yahoo's Role Revisited, which looks at how adware is said to be generating fraudulent clicks on Yahoo Search Marketing ads. Adware vendors are said to be placing Yahoo ads into their programs, which then generate clicks without the computer user being involved. Ben has documented several examples of this, including full packet logs, annotated screenshots, and videos.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!