Ben Edelman lets us know about his latest study, The Spyware - Click-Fraud Connection -- and Yahoo's Role Revisited, which looks at how adware is said to be generating fraudulent clicks on Yahoo Search Marketing ads. Adware vendors are said to be placing Yahoo ads into their programs, which then generate clicks without the computer user being involved. Ben has documented several examples of this, including full packet logs, annotated screenshots, and videos.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!