Ben Edelman lets us know about his latest study, The Spyware - Click-Fraud Connection -- and Yahoo's Role Revisited, which looks at how adware is said to be generating fraudulent clicks on Yahoo Search Marketing ads. Adware vendors are said to be placing Yahoo ads into their programs, which then generate clicks without the computer user being involved. Ben has documented several examples of this, including full packet logs, annotated screenshots, and videos.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!