Google Maps is fundamentally easy to use, but with a bit of extra effort you can create some really interesting, useful "mashups" combining maps with other types of information. For example, I wrote about Placeopedia, a site that lets you map places mentioned in Wikipedia. If you really want to plunge in to creative uses of Google Maps, you should check out Google Maps Hacks, a new book from O'Reilly. I've got a review of the book in today's SearchDay article, Hacking Google Maps.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!