Google Maps is fundamentally easy to use, but with a bit of extra effort you can create some really interesting, useful "mashups" combining maps with other types of information. For example, I wrote about Placeopedia, a site that lets you map places mentioned in Wikipedia. If you really want to plunge in to creative uses of Google Maps, you should check out Google Maps Hacks, a new book from O'Reilly. I've got a review of the book in today's SearchDay article, Hacking Google Maps.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.