Marketers always say consumers will be angry if they don't receive e-mail they're expecting, and here's evidence of that. As part of a class action settlement proposal, Verizon Communications is offering customers of its DSL service payments for months in which it had an allegedly over-aggressive spam-blocking scheme in place. At the time, customers complained that Verizon was blocking mail from whole countries.
If a consumer failed to get mail from a European address from December 2004 to May 2005, the person can get $3.50 for each month in which that occurred. Same dollar amount for Asian addresses, but it covers October 2004 to May 2005. Verizon changed its spam-blocking policies in April of 2005, as outlined here.
The attorneys handling the case have set up a Web site at emailblockingsettlement.com to disseminate information and collect the data about potential members of the class.
Here's an AP story about the case.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!