A few worthy items ClickZ didn't get around to covering this week...
Mobile Phone Advertising is Focus of CTIA Conference: AdAge reports on a heavy advertising focus at the granddaddy of mobile technology events.
Plenty of handwringing about MySpace's adjacency problem this week, most of it derived from a Monday WSJ story (registration req.) about advertiser discomfort with risqué content. This is an age-old issue on the Web, and nowhere near being resolved.
Local online media buying service Centro has linked up with print media buying service Allied. From the release: "The strategic alliance will enable Allieds clients in the motion picture industry and other entertainment categories to marry their local print and interactive media buys in any U.S. market through Centros technology and services."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.