Research: Top Rankings Becoming More Important
Two new studies reinforce what all search marketers instinctively know: You need to have top rankings to capture the attention and clicks of searchers. But that’s not all: Searchers are becoming more sophisticated, increasingly using longer queries, and tweaking failed queries with additional search terms. More findings from the two studies in today’s SearchDay article, Searcher Behavior Research Update.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now