I reported earlier this morning that some scam artists are using DNS Cache Poisoning to redirect your PPC and organic listings to other pages. First reports of this come from WebmasterWorld, where it has been documented that an advertiser was targeted and exploited. Basically, the attacker will poison your DNS cache (if it is possible) and then "redirect a popular search engine to a pop-up ad site," or something similar.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!