Reuters reports that Time Warner Cable currently has the ability to run AdWords like auction based selling for its video-on-demand channels. Time Warner Cable Chief Executive Glenn Britt said, "We can start doing what Google does -- auctioning off spots." Reuters provides an example; A "car manufacturers or dealerships could bid to put their ads on the television screens of viewers who favor the Speed Channel." For other discussion on auctioning off TV spots, see Danny's blog entry from last week named The Future Of AdWords For TV?.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.