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Keyword Prices Drop Slightly In First Quarter 2006

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Fathom Online releases a report that shows that keyword prices, on average, have dropped from $1.43 at the end of 2005 to $1.39 in the first quarter of 2006. The price drop was "not surprising" according to Fathom Online, stating that Q4 prices were higher due to the "seasonal nature of advertising."


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