The Wall Street Journal ran an article named Once-Wary Industry Giants Embrace Internet Advertising yesterday. It discusses the recent shift in large retailer ad budgets towards online ads. For example, Pepsi-Cola is expecting its online spend to increase to between "5% and 10% of the overall ad budget in 2006, from 1% five years ago." Also Anheuser-Busch is expecting its ad spend for online advertising to double in 2006, to account for 5% of the overall advertising budget. Business Week is running an article calling out the same theme, "Rise Of The Lowly Search Ad." The Business Week article shows some of the more unique ways of using keywords to reach potential consumers.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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