The Age reports on possible legal repercussions of buying a trademarked keyword names. Telstra, an Australian based telecom company, was buying the name AAPT at Google AdWords, which is the trademarked name of its competitor AAPT. AAPT sent Google a complaint to remove the ads, the ad was not removed as of yesterday. Hat tip to IPKat.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!