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comScore: Google Leads On March 2006 US Search Share

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You may have seen some rumblings a couple of weeks ago about Google being up in search traffic compared to competitors, based on comScore figures. I'm going to do a big drill down on that later this week, bringing in some NetRatings and Hitwise figures as well. But more comScore figures have just arrived for March, so here they are:

Share of Online Searches
US Home, Work & University Users

Search Network March 2005 March 2006 Change
Google 36.4% 42.7% +6.3%
Yahoo 30.6% 28.0% -2.6%
MSN/Microsoft 16.5% 13.2% -3.3%
AOL/Time Warner 8.9% 7.6% -1.4%
Ask 5.5% 5.9% +0.4%

Other notes from the comScore release:

  • Americans conducted 6.4 billion searches online in March, up 10 percent from last month and 15 percent from last year. The increase in search queries from the previous month marked the largest gain over the past twelve months.
     
  • Google Sites led the pack with 2.7 billion search queries performed, followed by Yahoo Sites (1.8 billion), MSN-Microsoft (849 million), Time-Warner Network (486 million), and Ask Jeeves/Ask Network (376 million).
     
  • The toolbar search market continues to be dominated by Google and Yahoo!, which combined for more than 95 percent of toolbar searches in March. Google led the way with 48.9 percent, while Yahoo! captured 46.5 percent.

SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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