Before I begin on some new patents that were granted on April 18th, I'd like to thank Danny, and the rest of the team here for asking me to join them.
On how I got here...
A couple of years ago, I found myself spending a fair amount of time on the US Patent and Trademark Office (USPTO) web site searching for patents from search companies. As an English major in college, and then as a brainwashed law school student, I had developed an appetite for primary sources - in this instance, information straight from the mouths of the companies that I was trying to understand better - namely, Google and Yahoo.
The interest turned into what some might call an obsession, so I decided that I better start calling it a hobby. It's probably a strange hobby to have, but no stranger than others I could have chosen. Jumping out of airplanes with only a parachute, or surfing the reefs in shark infested waters come to mind. I started writing about some of the patents I found over at Cre8asite Forums, where I'm an administrator, and then began blogging about them at SEO by the Sea.
On the last day of the New York Search Engine Strategies this past March, Danny asked me if I might be interested in writing something for the SEW bBog about patents on a regular basis. I imagine I had a stunned look on my face, because he caught me completely off guard with the question. I managed to respond that I would be interested in discussing it with him further, and here I am.
With that introduction out of the way, let's look at some patents in this week's post on new ones.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.