Until recently, marketers haven't considered search to be an effective channel for branding, but that's changing. In fact, search can be used to simultaneously enhance brand awareness and increase conversions, as advertisers like SONY, Danskin and others have found. More on using search for branding in today's SearchDay article, Branding through Search: Strategies & Tactics. A longer version of this story for Search Engine Watch members offers insights on recalibrating your search efforts to support your branding goals, tips on protecting your brand's use by other search marketers, bugeting and measuring results for branding rather than traditional metrics, and more. Click here to learn more about becoming a member.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!