Until recently, marketers haven't considered search to be an effective channel for branding, but that's changing. In fact, search can be used to simultaneously enhance brand awareness and increase conversions, as advertisers like SONY, Danskin and others have found. More on using search for branding in today's SearchDay article, Branding through Search: Strategies & Tactics. A longer version of this story for Search Engine Watch members offers insights on recalibrating your search efforts to support your branding goals, tips on protecting your brand's use by other search marketers, bugeting and measuring results for branding rather than traditional metrics, and more. Click here to learn more about becoming a member.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!