Until recently, marketers haven't considered search to be an effective channel for branding, but that's changing. In fact, search can be used to simultaneously enhance brand awareness and increase conversions, as advertisers like SONY, Danskin and others have found. More on using search for branding in today's SearchDay article, Branding through Search: Strategies & Tactics. A longer version of this story for Search Engine Watch members offers insights on recalibrating your search efforts to support your branding goals, tips on protecting your brand's use by other search marketers, bugeting and measuring results for branding rather than traditional metrics, and more. Click here to learn more about becoming a member.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!