Search Engine Watch
SEO News

Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!

author-default

Revenues Up, Profits Down But Yahoo Meets Earnings Expectations

by ,  Comments

Yahoo reported a 22 percent drop in first quarter profits but met the expected earnings forecast. Yahoo profit slumps 22% in quarter from the New York Times has more details on yesterday's earnings call. Search and branding advertising revenue (sadly, they get lumped together) rose 35 percent.

Yahoo also said it had a 15 to 20 percent gain in search queries in the quarter, to counter stats from comScore showing Yahoo is losing share. There's some spin here I'll explore more later this week, when I do my stats review.

The short answer is this. Query growth is up across the board, comScore says. So sure, Yahoo will have a gain in NUMBER of queries. But the share of overall queries, according to comScore, has dropped. If that share had stayed steady, then query growth would have been even more.

Note that in a fast look I did at the latest NetRatings figures (older ones here), Yahoo's actually still looking pretty steady even in recent months. Again, I'll have more on that soon.

Some other coverage:


SES Toronto

Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.

Recommend this story

Commenting policy Add a Comment