Another shopping comparison engine!?! Yes, I understand your lack of enthusiasm, but more than a decade after the industry was born, there's still a lot of room for improvement. ShopWiki, a new shopping search engine founded by former DoubleClick executives, takes a different approach than the current breed of comparison engines to address some issues.
What issues? When I discuss the challenges shopping comparison engines face, these surface again and again:
- Comprehensiveness - If only 10,000 merchants are
submitting data feeds, the shopping comparison engines are missing out
on at least 90,000 merchants.
- Price floors - This also plays into the
comprehensiveness issue. By implementing artificial price floors, the
shopping comparison engines restrict the number of products listed as
low margin goods will not be listed.
- Lack of loyalty/Poor user experience - Because many shopping comparison engines depend on paid traffic, they are set up to optimize revenue per user. Get 'em in. Get 'em out through a paid link.
ShopWiki is far from perfect and the service has a long long way to go, but it?s on the right path and is a long term threat to the established players who are not thinking seriously about crawling. More about this is covered in my Q&A with the founders of ShopWiki. See also ShopWiki Aims to Redefine Shopping Search from ClickZ.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!