The Federal Trade Commission (FTC) is getting behind new Organisation for Economic Co-operation and Development (OECD) recommendations for international anti-spam efforts. It goes without saying that spam is a problem that has no borders, affecting consumers and marketers regardless of their physical locations. Here are a few of the recommended steps for governments outlined in a new "toolkit," as summarized by the FTC:
- Government enforcement agencies should have the necessary authority to take action against spammers located in their territory or against foreign spammers who target consumers in their territory.
- Government enforcement agencies should have the ability to share information with foreign law enforcement officials in appropriate cases.
- Government enforcement agencies should have the ability to provide investigative assistance to foreign authorities in appropriate cases, particularly in obtaining information or locating or identifying people.
- Government enforcement agencies should partner with industry and consumer groups to educate users and promote information sharing.
- Government enforcement agencies should cooperate with the private sector to facilitate the location and identification of spammers.
- Countries should cooperate in international enforcement efforts; efforts to reduce the incidence of inaccurate information about holders of domain names; and efforts to make the Internet more secure.
The toolkit Web site is really a fantastic resource -- sort of a jump-start for governments that haven't really thought about, or implemented, anti-spam regulations or enforcement efforts. International spam enforcement is a huge, complex endeavor, but efforts like these can certainly help governments make strides forward.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!