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Google Revenues Up

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Google's first quarter revenues are in, $2.25 billion, up 79 percent compared to the same time last year and 17 percent over last quarter. Net income was 62 percent higher than last quarter, various sources calculate.

The Rundown

  • Revenue from Google-owned sites was 58 percent; Google network sites made up 41 percent; the remaining 1 percent is either a rounding issue or non-ad income.
     
  • Non-US revenue was 42 percent.
     
  • Traffic Acquisition Costs were 32 percent, down from 33 percent last quarter.
     
  • Net income was $592 million, compared to $372 million last quarter.
     
  • Cash in the bank: $8.43 billion.
     
  • Employees: 6,790, up from 5,680 at the end of last quarter.
     
  • Animals Harmed During The Production Of Google: None. (Just seeing if you all are paying attention!)

Official Resources

Coverage

  • Google Grows Q1 Revenue 62 Percent, Expands More Globally: The numbers from ClickZ, with news that international growth was lead by Scandinavia and Europe generally; that CPM-based contextual ads aren't reaching the price keyword-targeted ads get (no surprise there); that Google may do more branded/display ads on Google sites, though perhaps not within search.
     
  • Current AdSense Publisher Cut from Google Figures: Threadwatch highlights that publishers got a tiny bit less of the Google cash.
     
  • Google's Ad-Grabbing Pushes Profit Up 60%: Puts Google's revenues in perspective with the overall ad market and how Google expect to continue growing as more money moves online.
     
  • Google Lost A $Billion In Unspent Ads: Via Inside Google, BuyGoogle highlights that advertisers want to spend even more with Google but can't. They can't, of course, because the search inventory really isn't there. Two things will solve this problem for Google, FYI. First, prices will continue to rise. Second, Google will continue going offline to try and help those advertisers spend their money.
     
  • Earnings: GOOG Q1 Call: No Plans To Monetize Google Base: PaidContent covers how Google doesn't plan to turn Google Base into a new paid inclusion system.

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