New research from the Pew Internet & American Life Project confirms that the internet has become a crucial source of information at major moments and milestones in our lives:
Our surveys show that 45% of internet users, or about 60 million Americans, say that the internet helped them make big decisions or negotiate their way through major episodes in their lives in the previous two years.
While this new research doesn't even use the phrase "search engine," the implication is pretty clear that people are searching to find this critical information. And remarkably, just 5% said the information found was misleading, which in the inimitable words of Good Morning Silicon Valley blogger John Paczkowski, "is either an encouraging sign of search effectiveness or a worrisome warning about credulity."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!