Susan Kuchinskas informed me of this post that shows recent comScore qSearch stats where Yahoo's ad inventory is higher as a percentage, when compared to Google. Yahoo shows a PPC ad for 59.7 percent of Web searches conducted. Google shows a PPC ad for 52.9 percent of Web searches. Google still has a higher click through rate with 11.8 percent but Yahoo is not far behind with 11.4 percent. Keep in mind, I know Danny hates comparing month to month, and these numbers are comparing March 2006 vs. March 2005.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!