A new blog search startup called Sphere is launching today, with a different approach to finding content in the blogosphere. Sphere's creators are veterans of several internet startups who've applied the lessons they've learned from previous companies (Oddpost, Wordpress and others) to build a powerful, but easy-to-use blog search engine, with a number of interesting twists. I've got a full writeup of the new service in today's SearchDay article, Sphere: A New Approach to Blog Search.
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