EEFTimes.com reports that Google is being sued in Israel for enabling an advertiser to buy AdWords targeting a trademarked company's name. Matim Li, the company, is suing Google for $530,000 in Tel Aviv Magistrates Court. Google's issued statement is "the advertiser is the one responsible for the search words and the content of its ad." Just one more trademark case to hit Google, this time, it is by an Israeli company.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.