EEFTimes.com reports that Google is being sued in Israel for enabling an advertiser to buy AdWords targeting a trademarked company's name. Matim Li, the company, is suing Google for $530,000 in Tel Aviv Magistrates Court. Google's issued statement is "the advertiser is the one responsible for the search words and the content of its ad." Just one more trademark case to hit Google, this time, it is by an Israeli company.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!