Leslie Walker from the Washington Post wrote an article named How to Juice Up a Site's Rank, which is basically an article about the SEM community. Rand Fishkin says he was interviewed for the article, but like Rand, I don't think the article 100% accurately described our industry. What is cool, is that the article not only discussed "Google Juice," a term normally not used in the industry, but also talked about the v7 competition, SEM forums, link building, spam, getting banned. Many of our every day SEOs and SEMs we here from in our community are mentioned in this article.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.