Leslie Walker from the Washington Post wrote an article named How to Juice Up a Site's Rank, which is basically an article about the SEM community. Rand Fishkin says he was interviewed for the article, but like Rand, I don't think the article 100% accurately described our industry. What is cool, is that the article not only discussed "Google Juice," a term normally not used in the industry, but also talked about the v7 competition, SEM forums, link building, spam, getting banned. Many of our every day SEOs and SEMs we here from in our community are mentioned in this article.
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!