TrueLocal, a local search engine, announced the release of a local traffic estimator tool. The tool enables TrueLocal advertisers to enter in a zip code and a search term, the tool then gives you information about traffic from the previous month at the engine. The estimator also provides data on "map clicks, or listing views, in relation to the most popular categories and nearest zip codes to the searched term and location."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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